What You Need to Know About Integrated Marketing

Integrated marketing refers to the process of arranging your different marketing channels for towing service or any other business in such a way that the channels can work in tandem to promote your products or services. This form of marketing works to align the primary brand message that is delivered through your marketing channels and assets. This marketing exists to eliminate any disparities and differences that may exist regardless of how or when a customer interacts with your brand. It is similar or related to multi-channel marketing, except that it aligns the message you are sharing n all those channels.

There are a couple of reasons that make integrated marketing effective. While integrated marketing can differ in terms of goals, such as converting views, building brand awareness, they should all have one common goal, and that is aligning your marketing channels to present a united marketing front.

– They reach a wider audience than a single marketing channel

– They have a greater chance of being seen on multiple channels thus they keep your brand on top of your mind and help to push visitors closer to conversion.

– They build trust with visitors as they see a consistent message across different platforms

– They help save you money because assets can be shared across different platforms

If you are looking forward to building an integrated marketing campaign, there are a couple of things you must get right.

Establish your overarching campaign goals

Before you can make a final decision on what channels will be part of your integrated marketing campaign, you need to consider the goal of the entire campaign. You might have launched a new product, service, or initiative and you want to get in front of your customers. Whatever the campaign goal you have, always remember to make it smart.

Choose your marketing channels

Now that you have fully established your goals, you will have a better idea of what channels can help you reach your goals. If you have to make a choice on what channels to use, it will all boil down to what you will be trying to achieve through your integrated marketing campaign. There will be different channels to make a decision on, including advertising, direct marketing, email marketing, personal selling, sales promotion, events, and sponsorships among others.

Define your buyer persona

Every marketing channel will have a target on its specific buyer personas. Instead of defining a broad persona for your campaign, you need to define your audience by channel. Though there might be some overlap, it is wise to understand who exactly you will be talking to and which medium you will use to get your information out there.

You will then need to create adaptable marketing assets and messaging. This will come after you already have your campaign goals, target audience, and marketing channels. This is the stage where you will need to work on your copywriting, graphic design as well as other creative processes. Ensure you keep your campaign consistent and be able to repurpose any content to be used on different channels.

Google Shopping Ad Strategies to Boost Your Sales

Suppose you are running a business such as Vienna Cleaning Services and you want to roll out Google ads to boost your sales. What type of strategies would you put in place? We all love shopping online, because of the efficiency and convenience of advanced online shopping brings to customers. Businesses running their products online make use of Google shopping and other strategies to ensure their products can be discovered to the millions of shoppers all looking for these products on Google.

With Google shopping ads, the ads appear on search engine results pages when someone is searching for a product. When setting up Google shopping campaign structure, there are two approaches to go about it. First, you can use one campaign and one ad group, or you can set up multiple campaigns with varying ad groups and campaign priorities. This means your Google shopping ads will be made up of campaigns, ad groups, and product groups.

Here are some useful Google shopping ad strategies you can incorporate to get everything started in the right manner.

Create customized campaigns using negative keywords

When you create multiple campaigns, you can divide these campaigns into high, medium, and low priorities. Another strategy is to make use of varying priorities to target certain searches. To achieve the same, you will need to develop a negative campaign list for each campaign so that you can control which searches your products show up for. You will need to be creative to think of the searches that are more likely to convert, and it’s always a good idea to listen to your data.

Consider your pricing

With Google shopping ads, your ad is going to be competitive with several other products. This is the reason it’s very important to consider your pricing. Since you might be offering the same product as your competitors, mind on the price you put on your products as your product will be showing alongside other products. This means a customer will be at liberty to choose a product that is the best price for their budget.

Optimize your product pages

You need to understand that Google shopping ads will not target specific keywords. With that, it makes it even more important to optimize your product pages, so as to send a signal to Google on which keywords your products should show up for. To perform this process, ensure you make full use of keywords in your product title, page title as well as meta description, and other copies. Doing so will be very important in helping Google decide on when to show your products.

Build Your Audience

When running any shopping campaign, there will be a lot of tracking and data being collected. Depending on the type of pixel you have installed on your site, you will be able to track anyone who visits your site. Additionally, Google will keep track of similar and related persons who portray the same characteristics as your persona. You will use these similar audiences for scaling purposes when expanding your ads and campaign.

Best Channels You Should Use to Collect Customer Feedback

Customer feedback offers incredibly valuable data for businesses. With towing services in Miami Beach using different channels to collect customer feedback, there is no reason for any business not to improve their customer services. With customer feedback, businesses stand to benefit by identifying what they are doing well and which areas need improvement. If a business can ask the right questions during customer feedback, it leads to better personalization of products and services leading to more success.

There are feedback collection tools such as Net Promoter Score that can help min gauging a company’s relationship with its customers. Although the tool offers a good way to monitor customer relations, there is a problem when customers ignore requests for feedback send through traditional channels such as email. If you want to improve your engagement, you need to be a little bit more creative.

Let us explore different platforms and channels you can use, to engage with your customers, build a following, and collect vital data and insights touching on your brand, products, and services.

Live Chat

You can use live chat to collect customer feedback. Customers want a quick and direct way to reach businesses every time they have a problem. Live chat has become increasingly important for websites offering products and services. Customers like live chats as it offers sure ways to communicate with business and support teams. Live chats also have the highest customer satisfaction rates as compared to other channels of communication. You can use chatbots to send messages to people visiting your site, reply to customer questions, and collect feedback.


A webinar is typically a video workshop or a presentation hosted online with a live audience. The webinar software allows businesses to demonstrate their products, services, and features while engaging with live audiences. What makes webinars unique is the ability to collect and gather customer feedback by interacting with participants in real-time. You can directly ask participants for feedback or to answer your questions.

Social media platforms

Social media platforms have become increasingly important in offering valuable customer support and other resources. Due to its nature of promoting open and seamless communication, it offers an inexpensive way to generate feedback. If you have a large following on your social media platform, you can leverage the audience to ask key questions about your business and customer experience. Smaller platforms can also be quite efficient in gathering customer information

Community forums

There are many reasons why your business can benefit from community forums. Forums provide an excellent way to collect customer feedback on different topics. You can create a forum using different platforms such as Facebook, Discord, Slack among others, and start interesting conversations touching your business, to gather insights about your products or services. The only drawbacks associated with creating community forums are time and cost required, especially in moderating discussions and operating the platform. However, forums offer a clear channel to communicate with your customers, You will have the chance to request for feedback in a controlled way and allow your audience to be heard.

Sales Promotion Strategies for Small Businesses

Sales promotion defines all attempts business and marketers make to inform, persuade, and remind customers to influence their opinion and elicit a response. It is done with the goal of stimulating action from people of a certain target market. The desired action is for the intended market to make a purchasing decision. Jacksonville towing service has been using different sales promotion strategies to win its customers and these strategies have proven to work across all industries.

There are different promotional goals, including creating awareness, getting people to try out new products, retaining loyal customers, providing information, increasing the use of products, identifying potential customers and well as penetrating a certain market. If you are a business in search of different strategies that can be used to promote sales, here’s how to go about it.

Flash sales

Flash sales give customers a chance to save money, but only if one acts fast. It is one of the oldest tricks in the sales promotion matrix. Businesses set flash sales that happen on a specific date and hour. Sites such as Groupon and Gilt have now enhanced flash sales with the way they offer time-sensitive deals. Due to the hyper factor of flash sales, it gets people talking about the business and this attracts new leads. It creates an ideal way to boost revenue during a slow year.

Buy something get something free

Given two options; a 33 percent discount in price or a 50 percent increase in quantity. Among these two, which one would you choose? This is a tricky question, but the bottom line is that it’s the same deal. Not all consumers will be able to do the math, but many will appreciate the inclusion of “free” stuff. Studies have shown businesses sell up to 75 percent more by offering a bonus pack as compared to offering an equivalent discount. Consumers perceive free stuff to be more valuable than discounts.

Coupon or discounts with the purchase

The offer of a gift card or coupon with a purchase makes a great deal for both you and the consumer. Consumers will get a chance to save as you get an equal chance to sell more. All you need is to ensure the discount allows you to make a profit. Additionally, there is also a chance you will end up not giving out the discount because most gift cards go unused.


If customers have not experienced your products or services, they don’t necessarily like you, understand you, or trust to do business with you. They will start to change their perspective when they decide to buy, through an action that inherently increases trust and affinity. To ensure prospective customers can make their first purchase, sell products that typically go for less than $20, and the smallest of sales they provide will offer a direct path of selling more. A business may initially make losses by selling a tripwire, but that is perfectly okay because the idea of a tripwire is making an upsell and cross-sell as well.

How to Build Teams in Workplaces

teamWhen you have a business such as Fredericksburg Roofing that offers products and services to customers, you have to ensure your workers are highly motivated to deliver the best services. As a leader, one of the things you will always be concerned about is the performance and relationship of your team. Performance indicators denotes that highly performing teams will always outperform employees working on personal levels. Today, most organizations are recognizing the importance of building highly performing teams.

Building such teams require more than just commitment from team members, but also includes tangible input from managers. If you are a leader looking forward to build highly effective teams, here are few ways to go about it.

Establish leadership

If your employees can trust your judgement, they will be determined to work effectively even on occasions where you are not available. Before commencing building teams, you need to ensure you have developed the right type of leadership skills. This doesn’t mean you have to exert authority, but it has more to deal with fostering unity, trust and transparency. In large organizations, managers cannot be readily available on every aspect, and this calls for effective delegation.

Establishing Relationships

You need to establish relationships with each member of the team. This means learning more about your members in terms of their skills, likes and dislikes. Learning these aspects can prove to be very valuable to managers as you are better placed to understand how to handle teams. You also need to include teams in decision making process as they will feel more valued and appreciated.

Foster teamwork

Once you have established relationships between your team members, the next most important thing is to foster teamwork. You need to help your team member’s work together in an effective manner. Encourage your team to share information freely and openly among each other. You should also include clear channels of communication among your team members. Delegate duties to your members and encourage each one of them to communicate and ask for help in case of difficulties.

Set Ground Rules for Teams

The final step of creating strong teams involve creating team values and goals. You should be evaluating team performance alongside performance of each member of the group. Building strong teams is one of the most effective things each manager can strive to achieve. It may take time to build strong teams but it’s all worth it. As time moves on, your team members will start to trust and support each other making teams even stronger.

How to Come up with an Auto Maintenance Business Plan

business-planIf you are thinking of starting an auto maintenance shop, you need to have a business plan. This will detail your mission and growth plan. It will also help potential financiers understand your business goals better. Without a business plan, it would be harder to explain who you are. The plan also helps you stay focused on the primary goals even when things are not so smooth.  To get an idea what a business plan looks like, you can check what other companies such as www.towingcolumbiasc.com  have then cut it down to suit your business. How do you come up with the plan?


Get to understand the Legal Requirements

The legalities may be different in each state but the fact is, there are licenses, certifications and insurance policies required to open the auto maintenance business. What are the tax requirements? Some motor manufacturers may require you to have exceptional skills to maintain the line of vehicles they deal in. Some may even insist on training and certifying you first before handling any of their makes. Get to know if you might require this.


The Location

To start processing any legal documents related to the business, you must have a business premise.  Some people start from their home’s garage then expand to rent a bigger space elsewhere. Check whether there are any special regulations if you want to start this way. When choosing the location, keep in mind your target clients and space’s cost.


Marketing Mode

MarketingHow do you intend to attract customers? The most effective mode of marketing is word of mouth. Start with the people you know, those who trust your skills and continue the outreach to include business entities such as transport companies.  As you expand, it’s vital that you keep sharpening your skills and specializing. When you are known for a particular service,  you will attract more clients. Before concentrating on a specific service, check the needs in the area and the competition.



The Cost

Other than the premises, there is the cost of the equipment and workers. There is also the cost of processing the required documents such as licenses and insurance coverage. The most important equipment you should have include the hydraulic machine, diagnostic tools, and the specialty equipment.  It’s also important to remember the business may not sustain itself for the first few months. Put some money aside for recurring expenditure such as rent, utilities, and salaries.

The Funding

This is an important consideration. How do you intend to get funding? Will you get a loan from a financial institution or friends or start with savings? If it is a loan, how do you plan to pay it back? Note that the business plan will help you get the much-needed funding to set up the business.

Creating a business plan may require professional help or an advisor. Also, talking to people operating the same business will help you understand the requirements, expectations, and challenges to encounter on the way.


Car Air Conditioner Tips You Need to Observe

air conditionerYou only get to notice that your car’s air conditioner has a problem when you need it most. To avoid this, it is vital that you take good care of it all year round. You wouldn’t want it to stall in summer when it’s sweltering. The hot air is not only uncomfortable but can lead to health issues such as dehydration and heat stroke, which is a severe condition that can lead to sudden death. To prolong the life of the car air conditioner, here are some of the things you should observe.



Maintain it Regularly

Checking whether the air conditioner is working correctly and fixing any problems no matter how trivial they are is essential. When the issues are not solved, they can lead to the loss of the air conditioner. Even when it is operating smoothly, schedule regular check-ups. It is recommended that the air conditioner is thoroughly checked and serviced annually. The inspection time is an excellent moment to clean it up. Dirty filters are less efficient and may require replacements.


Set the Temp Low

When it’s hot, and the temperature is set high on the air conditioner, this overworks the AC. Instead, set it to the lowest possible temperature before starting the cooling process. The air will dry less and will also minimize fuel consumption.


Don’t recirculate when with passengers

conditionerWhen you put on the air conditioner, the hot air at the front goes to the back. This is especially critical when there are passengers at the back. Recirculating will overwork the ac, which requires more energy to cool off the air. Instead, once you have put the ac on, open the rear windows for about 20 seconds to let the hot air from the front out then close them to allow an even circulation of cool air.



Park the car at a shady spot

Parking the car at a shady place will not have a direct effect on the air conditioner, but it will help the car stay cool so that when you get in it will not be as hot. This way, the conditioner will not have to work harder to cool off the car.

The best time to put on the air conditioner is when the car is running. You will use less fuel, and at the same time, the system will work more efficiently. As the vehicle accelerates, the ac will work faster. Also, remember to have it cleaned and properly maintained at least once every year.


Beat the Summer Heat with These Auto Maintenance Tips

Summer is usually the time when every person thinks of spending their time lounging on the beach or even cruising around with friends. When it comes to car maintenance, there’s no season for vacation or taking a holiday. There’s a good chance that summer is the time when you want to enjoy road trips with your colleagues or family. As the high temperatures of summertime take over, these auto maintenance tips can help you keep our vehicle in top performance and shape.

Optimize the Use of the Air Conditioner

If you’re a homeowner, you understand that getting your air conditioner ready for the summer heat is not an option. The same applies to your vehicle. Servicing your vehicle’s air conditioner on a regular basis is one of the most important auto maintenance services for summer. Ensure your air conditioner is doing its job correctly. If you live in an area with high humidity, be sure to use the “recirculate” function so it can do its job efficiently. For those living in low humidity and dry climates, the “fresh air” function will allow your air conditioner to work more efficiently.

Always Keep your Eyes on the Tire Pressure

Understand that the summer heat tends to add to the stresses car tires have to endure. Under-inflating your tires will, therefore, result in more friction which can cause failure. On the other hand, over-inflating your car tires is likely to result in uneven wearing and a higher risk for a blowout. The high temperatures of summertime cause air to expand. Check the owner’s manual to see your manufacturer’s recommended tire pressure so you can avoid such problems.

Check your Coolant Levels

We both know that checking your car’s fluid levels should be part of your auto maintenance service. When it comes to summer, it’s doubly essential to keep your eye on the coolant levels. The heat causes your cooling system to work extra hard to cool and prevent the motor from overheating. It’s recommended to change your vehicle’s coolant once a year. However, it’s important to remember that the frequency of changing the coolant may vary which is why you should follow the guidelines in the owner’s manual of your vehicle.

Avert Potential Battery Meltdowns

While your car battery can develop problems any time of the year, there are specific problems that are likely to arise in summer. The high temperatures can cause the battery fluid to evaporate thereby resulting in the failure of your vehicle’s charging system. It’s, therefore, crucial that you check the battery fluid level on a regular basis. Don’t forget to scrap any corrosion from your battery’s posts and cables. Be sure to have a certified professional help in maintaining your car battery if you’re not certain on what should be done.

As summertime comes to an end and your road trips are coming to an end, it’s recommended to perform some maintenance to make sure all potential problems are fixed. Your maintenance service should include changing your oil, checking your car tires, checking fluid levels, flushing and refilling the cooling system, replacing old blades, inspecting all lights and bulbs, replacing worn tires, and examining your vehicle’s exhaust system for leaks. This preventative maintenance service will be preparing your vehicle for the winter season ahead.